10.8 Marketing – FEDIP Job Profiles

10.8 Marketing | Level 1 – Follow

I can take forward actions from the marketing plan under supervision.
I can work with colleagues to develop themed marketing promotion and communications.

10.8 Marketing | Level 2 – Assist

I can be responsible for taking forward actions in the marketing plan to promote the knowledge service offer taking account of the user experience and needs.
I can create targeted and themed marketing and promotion materia.l
I an apply an understanding of a range of marketing techniques to identify user needs.

10.8 Marketing | Level 3 – Apply

I can collaborate with organisational teams to take a targeted approach to ensuring that staff and learners are aware of the knowledge and library services that will meet their evidence needs.
I can use a range of marketing techniques, including user experience (UX) and developing personas, to identify staff and learner needs to inform service development / development of a service marketing plan.
I can maintain an awareness of the unique user profiles of different groups, using metrics, data and feedback to shape service and delivery.
I can design and promote the knowledge service offer taking account of the user experience.

10.8 Marketing | Level 4 – Enable

I can work in partnership with teams across the organisation and health system, including communications, to develop a strategic targeted marketing plan.
I can collaborate with senior leaders and stakeholders to ensure visibility and awareness of the knowledge and library service across the organisation and health system.
I can ensure that marketing activity effectiveness is evaluated and adjustmetns made as required.