I can collaborate with organisational teams to take a targeted approach to ensuring that staff and learners are aware of the knowledge and library services that will meet their evidence needs.
I can use a range of marketing techniques, including user experience (UX) and developing personas, to identify staff and learner needs to inform service development / development of a service marketing plan.
I can maintain an awareness of the unique user profiles of different groups, using metrics, data and feedback to shape service and delivery.
I can design and promote the knowledge service offer taking account of the user experience.