SFIA Skills: Content publishing (ICPM)

Selects and uses appropriate tools and techniques to provide web interfaces to new and existing applications. Is able to advise clients/users and developers on technical matters relating to such interfaces.

Understands the range of publishing options available and advises on specification and procurement, taking account of the key costs and benefits of different channels and applying objective measures of effectiveness.

Uses appropriate tools to make finished content available on servers for all relevant channels. Specifies appropriate web server hardware and network connectivity for large sites. Selects, installs and configures web server software, taking into account performance, reliability and security considerations. Liaises with the relevant authorities for the registration of domain names when required.

Leads publishing activities and assignments, ensuring design of the overall structure and graphical style, as well as the publication processes, comply with agreed policies and strategies.

Uses content publishing systems to manage published content across different channels.

Develops strategies for the delivery of support information, including preferred media, rules for format of content, frameworks for the overall information structure, and graphical style for substantial, complex or high-profile web sites.

Develops the overall strategy for the delivery of information and knowledge, including preferred media, overall information structure, and rules for formatting content to meet the needs of the organisation and its desired audience(s).

Uses established publishing processes according to appropriate guidelines, for example, to release, retire or convert content into a format suitable for publication.

Contributes, under instruction, to publication support activities and supports the collation of data.

Ensures the implications of publishing content are understood by all parties and ensures potential risks are mitigated.

Understands the implications of publishing content and manages the associated risks.

Protects and defends published content, its providence and source information by defining content policies to ensure their availability, integrity, authentication, confidentiality and non-repudiation. Ensures that these policies permit individuals to access only information and network facilities for which they are authorised.

Evaluates the documentation aspects of new business prospects, and develops plans, budgets and tenders for documentation work. Designs the overall information structure and graphical style for substantial, complex or high-profile web-sites, taking into account the target audience(s) and the objectives of the customer organisation. Takes full responsibility for the design of the structure and appearance of advanced web pages based on briefs from, and consultation with clients/users, taking full account of their expectations.

Selects tools, templates and standards appropriate to customer expectations – differentiating, for example, between needs such as optimisation and ease of modification.

In collaboration with clients/users, uses agreed tools, templates and standards to design and create complex, well-designed and engineered web pages with specified structure and appearance. Takes account of the special requirements of the visually impaired and hard of hearing. Takes account of bandwidth and browser compatibility issues. Tests pages and corrects coding errors.

In response to complex requests, obtains and analyses website usage data from web analytics software, server logs or other sources, and presents it effectively.

Designs the structure and appearance of moderately complex web-sites within agreed style guidelines and in close collaboration with clients/users and content authors. Builds and maintains web-sites. Is aware of the special requirements of the visually impaired and hard of hearing.

In response to general requests, obtains and analyses web site usage data from web analytics software, server logs or other sources, and presents it effectively.

Creates web pages, and tests and corrects coding errors using relevant tools and techniques.

In response to precise instructions, obtains and analyses web site usage data from web analytics software, server logs or other sources and presents it effectively.

Creates simple web pages, and tests and corrects coding errors using relevant tools and techniques.