Service Designer

Summary

A service designer is a confident and competent designer who can develop designs based on evidence of user needs and organisational outcomes. At this role level, you will:

be trusted to make good decisions

recognise when to ask for further guidance and support

contribute to the development of design concepts

interpret evidence-based research and incorporate this into your work

Work Activity Components

Title	Details
Documentation (Level 3)	Documents all work using required standards, methods and tools, including prototyping tools where appropriate.
Design, analysis and iterative development (Level 3)	Assists, as part of a team, in overall user experience design including for example: user interface (including colour, language, presentation, input methods, error handling and responses); user documentation; program specifications; and backup, recovery and restart procedures. Assists in the evaluation of design options and trade-offs.
Visual design and branding (Level 3)	Consistently applies visual design and branding guidelines

Behavioural Skills

Title	Details
Verbal Expression	Communicating effectively using the spoken word.
Written Expression	Communicating effectively in writing, such as reports and via emails.
Teamwork	Working collaboratively with others to achieve a common goal.

Technical Skills

Title	Details	Depth
Graphical User Interfaces (GUI)	Graphical human/computer interfaces that facilitate effective communication between human operator and computer.	Familiar with
Corporate, Industry and Professional Standards	Applying relevant standards, practices, codes, and assessment and certification programmes to the specific organisation or business domain.	Aware of
Systems Ergonomics and Iterative Design	Iterative methods and techniques to allocate and optimise the division of functions between the human, machine and organisational elements of IT systems and the functions themselves in terms of ergonomic impact. Systematic and iterative design of the physical and cognitive interfaces to create an effective user experience in a software system, product or service with attention paid to variety of locations and access devices employed by users.	Familiar with

Other Skills

Title	Details	Depth
Organisational Brand and Culture	Knowledge and understanding of the brand image and personality of the organisation's products and/or services and the overall culture and personality of the work environment.	Aware of

Training

Title	Details
Security Awareness	Tools and techniques to help users and employees understand the role they play in helping to combat information security breaches and for IT and security professionals to prevent and mitigate risk.

Professional Development Activity (PDA)

Title	Details	PDA Group
Deputising	Standing in for supervisor or manager on a temporary basis during periods of absence.	Broadening Activities
Job Shadowing and Special Assignments	Undertaking temporary periods or secondments in other roles, particularly those that offer a new perspective on own function or exposure to other environments and cultures.	Broadening Activities
Gaining Knowledge of Employing Organisation	Gaining basic knowledge of the employing organisation, its business, structure, culture, policies, products/services, operations and terminology.	Increasing Knowledge
Gaining Knowledge of Surrounding Technical Areas	Gaining knowledge of IT activities in employing organisation external to own function.	Increasing Knowledge
Involvement in Professional Body Activities	Attending meetings, seminars and workshops organised by professional body and reading published material, such as journals and web content.	Participation in Professional Activities
Research Assignments	Exploring a topic which is not part of own normal responsibilities and presenting findings to colleagues and/or management	Increasing Knowledge

Qualification Components

Title	Awarding Bodies
FEDIP Practitioner	The Federation for Informatics Professionals
CUA - Certified Usability Analyst	Human Factors International

Government Digital and Data Profession Capability Framework Skills

Skill	Level
Design Communication Communication involves conveying information using the most effective medium and language for the audience.	Working Design Communication You can: clearly explain problems and design ideas to others clearly explain design decisions to others using appropriate tools and methods
Designing For Everyone	Working Designing For Everyone You can: work with others to design and deliver inclusive, accessible and environmentally sustainable content or services that meet the needs of all users ensure a design meets appropriate standards, for example accessibility regulations, with support
Designing Strategically Strategy involves creating a plan to achieve a team or organisation's objectives.	Working Designing Strategically You can: align your design work to both the goals and vision of your team and the strategic objectives of your organisation identify potential risks and use design to mitigate them identify opportunities and use design to take advantage of them contribute to the development of design patterns and components
Designing Together	Working Designing Together You can: effectively plan and run a design session with your team, users or stakeholders identify and engage the right people throughout the design process give and receive constructive design feedback
Evidence-Based Design	Working Evidence-Based Design You can: analyse, synthesise and clearly explain evidence relevant to users or a service, for example, web analytics data work with researchers or analysts to use evidence to inform, develop and test a design idea
Iterative Design	Working Iterative Design You can: apply iterative design principles and agile methodologies to your work iterate and improve a design based on successive rounds of research prototype your ideas at different fidelities to explore and test designs use a range of design tools and techniques use and iterate design patterns and components
Leading Design Leadership and guidance involves providing effective leadership and management through team motivation, decision making, risk management, mediation and professional development.	Working Leading Design You can: lead and coordinate design work in your team, with support communicate the value of user-centred design to your team support other designers work with digital and data leaders in your organisation, when needed

Skill

Level

Design Communication

Communication involves conveying information using the most effective medium and language for the audience.

Working Design Communication

You can:

clearly explain problems and design ideas to others
clearly explain design decisions to others using appropriate tools and methods

Designing For Everyone

Working Designing For Everyone

You can:

work with others to design and deliver inclusive, accessible and environmentally sustainable content or services that meet the needs of all users
ensure a design meets appropriate standards, for example accessibility regulations, with support

Designing Strategically

Strategy involves creating a plan to achieve a team or organisation's objectives.

Working Designing Strategically

You can:

align your design work to both the goals and vision of your team and the strategic objectives of your organisation
identify potential risks and use design to mitigate them
identify opportunities and use design to take advantage of them
contribute to the development of design patterns and components

Designing Together

Working Designing Together

You can:

effectively plan and run a design session with your team, users or stakeholders
identify and engage the right people throughout the design process
give and receive constructive design feedback

Evidence-Based Design

Working Evidence-Based Design

You can:

analyse, synthesise and clearly explain evidence relevant to users or a service, for example, web analytics data
work with researchers or analysts to use evidence to inform, develop and test a design idea

Iterative Design

Working Iterative Design

You can:

apply iterative design principles and agile methodologies to your work
iterate and improve a design based on successive rounds of research
prototype your ideas at different fidelities to explore and test designs
use a range of design tools and techniques
use and iterate design patterns and components

Leading Design

Leadership and guidance involves providing effective leadership and management through team motivation, decision making, risk management, mediation and professional development.

Working Leading Design

You can:

lead and coordinate design work in your team, with support
communicate the value of user-centred design to your team
support other designers
work with digital and data leaders in your organisation, when needed

The Professional Body Responsible for this job family is BCS. This job role profile was created in collaboration with BCS, using Role Model Plus.

Summary

Work Activity Components

Behavioural Skills

Technical Skills

Other Skills

Training

Professional Development Activity (PDA)

Qualification Components

Government Digital and Data Profession Capability Framework Skills

Give Feedback