Service Designer

Summary

A service designer is a confident and competent designer who can develop designs based on evidence of user needs and organisational outcomes. At this role level, you will:

be trusted to make good decisions

recognise when to ask for further guidance and support

contribute to the development of design concepts

interpret evidence-based research and incorporate this into your work

Work Activity Components

Title	Details
Documentation (Level 3)	Documents all work using required standards, methods and tools, including prototyping tools where appropriate.
Design, analysis and iterative development (Level 3)	Assists, as part of a team, in overall user experience design including for example: user interface (including colour, language, presentation, input methods, error handling and responses); user documentation; program specifications; and backup, recovery and restart procedures. Assists in the evaluation of design options and trade-offs.
Visual design and branding (Level 3)	Consistently applies visual design and branding guidelines

Behavioural Skills

Title	Details
Verbal Expression	Communicating effectively using the spoken word.
Written Expression	Communicating effectively in writing, such as reports and via emails.
Teamwork	Working collaboratively with others to achieve a common goal.

Technical Skills

Title	Details	Depth
Graphical User Interfaces (GUI)	Graphical human/computer interfaces that facilitate effective communication between human operator and computer.	Familiar with
Corporate, Industry and Professional Standards	Applying relevant standards, practices, codes, and assessment and certification programmes to the specific organisation or business domain.	Aware of
Systems Ergonomics and Iterative Design	Iterative methods and techniques to allocate and optimise the division of functions between the human, machine and organisational elements of IT systems and the functions themselves in terms of ergonomic impact. Systematic and iterative design of the physical and cognitive interfaces to create an effective user experience in a software system, product or service with attention paid to variety of locations and access devices employed by users.	Familiar with

Other Skills

Title	Details	Depth
Organisational Brand and Culture	Knowledge and understanding of the brand image and personality of the organisation's products and/or services and the overall culture and personality of the work environment.	Aware of

Training

Title	Details
Security Awareness	Tools and techniques to help users and employees understand the role they play in helping to combat information security breaches and for IT and security professionals to prevent and mitigate risk.

Professional Development Activity (PDA)

Title	Details	PDA Group
Deputising	Standing in for supervisor or manager on a temporary basis during periods of absence.	Broadening Activities
Job Shadowing and Special Assignments	Undertaking temporary periods or secondments in other roles, particularly those that offer a new perspective on own function or exposure to other environments and cultures.	Broadening Activities
Gaining Knowledge of Employing Organisation	Gaining basic knowledge of the employing organisation, its business, structure, culture, policies, products/services, operations and terminology.	Increasing Knowledge
Gaining Knowledge of Surrounding Technical Areas	Gaining knowledge of IT activities in employing organisation external to own function.	Increasing Knowledge
Involvement in Professional Body Activities	Attending meetings, seminars and workshops organised by professional body and reading published material, such as journals and web content.	Participation in Professional Activities
Research Assignments	Exploring a topic which is not part of own normal responsibilities and presenting findings to colleagues and/or management	Increasing Knowledge

Organisational Skill Name and Description

Framework	Skill	Level
Government Digital and Data Profession Capability Framework	Agile working Agile delivery involves encouraging teams to build incrementally, test and iterate their work based on regular feedback and other useful data.	Working Agile working You can: demonstrate experience working in Agile, and an awareness of Agile tools and how to use them advise colleagues on how and why Agile methods are used and provide a clear, open and transparent framework in which teams can deliver adapt and reflect and be resilient see outside of the process
Government Digital and Data Profession Capability Framework	Communicating between the technical and non-technical	Practitioner Communicating between the technical and non-technical You can: listen to the needs of technical and business stakeholders, and interpret them effectively manage stakeholder expectations manage active and reactive communication support or host difficult discussions within the team or with diverse senior stakeholders
Government Digital and Data Profession Capability Framework	Community collaboration Collaboration in the DDaT Profession typically involves working in a multidisciplinary project team, and contributing to working groups and wider professional communities. It requires a broad understanding of the technologies, principles and perspectives of related professions.	Practitioner Community collaboration You can: work collaboratively in a group, actively networking with others adapt feedback to ensure it’s effective and lasting use your initiative to identify problems or issues in the team dynamic and rectify them identify issues through Agile ‘health checks’ with the team, and help to stimulate the right responses
Government Digital and Data Profession Capability Framework	Digital perspective Process optimisation involves ensuring your processes are accurately defined and capture the most efficient way to complete a task by monitoring modified procedures.	Working Digital perspective You can: demonstrate responsiveness to changes in technology, adapting your approach accordingly make decisions to meet user needs in the government context understand the importance of assisted digital and can design services and make decisions to meet user needs
Government Digital and Data Profession Capability Framework	Evidence- and context-based design	Practitioner Evidence- and context-based design You can: absorb large amounts of conflicting information and use it to produce simple designs
Government Digital and Data Profession Capability Framework	Leadership and guidance IT infrastructure involves ensuring systems and processes are available, adaptable, reliable and secure.	Working Leadership and guidance You can: contribute to best practice guidelines understand the sustainability and consequences of your decisions and can make decisions characterised by managed levels of risk and complexity resolve technical disputes between wider peers and indirect stakeholders, taking into account all views and opinions
Government Digital and Data Profession Capability Framework	Managing decisions and risks	Working Managing decisions and risks You can: generate multiple solutions to a problem and test them
Government Digital and Data Profession Capability Framework	Prototyping Prototyping a service or product involves exploring, testing and sharing different concepts before committing to the final design.	Practitioner Prototyping You can: approach prototyping as a team activity, actively soliciting prototypes and testing with others establish design patterns and iterate them use a variety of prototyping methods and choose the most appropriate
Government Digital and Data Profession Capability Framework	Prototyping in code Prototyping a service or product involves exploring, testing and sharing different concepts before committing to the final design.	Working Prototyping in code You can: write HTML and add new tags
Government Digital and Data Profession Capability Framework	Strategic thinking Strategy involves creating a plan to achieve a team or organisation's objectives.	Practitioner Strategic thinking You can: define strategies and policies, providing guidance to others on working in the strategic context evaluate current strategies to ensure business requirements are being met and exceeded where possible
Government Digital and Data Profession Capability Framework	User focus User focus involves understanding the user needs to develop a detailed understanding of the problems that need to be solved.	Practitioner User focus You can: collaborate with user researchers and can represent users internally explain the difference between user needs and the desires of the user champion user research to focus on all users prioritise and define approaches to understand the user story, guiding others in doing so offer recommendations on the best tools and methods to use
Government Digital and Data Profession Capability Framework	Working within constraints Web performance optimisation involves improving the efficiency and speed with which web pages load in a browser.	Working Working within constraints You can: identify, communicate and work within constraints challenge the validity of constraints ensure standards are being met

Framework

Skill

Level