Senior Service Designer

Summary

A senior service designer is an experienced designer who works with minimal support and can influence and mentor others. At this role level, you will:

work with service managers and programme directors to develop design concepts

potentially have responsibility across complex services

help set direction and embed good practice within teams

make important decisions based on research and understand how this research impacts others

Work Activity Components

Title Details
Documentation (Level 4) Documents all work using required standards, methods and tools, including prototyping tools where appropriate.
Design, analysis and iterative development (Level 4) Designs and develop users' digital and off-line tasks, interaction and interfaces to meet agreed usability and accessibility requirements. Translates concepts into outputs and prototypes and captures user feedback to improve designs.
Visual design and branding (Level 4) Interprets and follows visual design and branding guidelines to create consistent and impactful user experience.
Cost benefit and risk analysis (Level 4) Provides input to cost benefit analyses, risk analyses and development plans to take account of human factors in design decisions, including failure/degradation and contingency arrangements.

Behavioural Skills

Title Details
Creativity Taking innovative approaches to problem solving and/or devising inventive and creative solutions.
Attention to Detail Applying specific quality standards to all tasks undertaken to ensure that deliverables are accurate and complete.
Interacting with People Establishing relationships, contributing to an open culture and maintaining contacts with people from a variety of backgrounds and disciplines. Effective, approachable and sensitive communicator in different communities and cultures. Ability to adapt style and approach to meet the needs of different audiences.
Teamwork Working collaboratively with others to achieve a common goal.

Technical Skills

Title Details Depth
Graphical User Interfaces (GUI) Graphical human/computer interfaces that facilitate effective communication between human operator and computer. Familiar with
Corporate, Industry and Professional Standards Applying relevant standards, practices, codes, and assessment and certification programmes to the specific organisation or business domain. Familiar with
Systems Ergonomics and Iterative Design Iterative methods and techniques to allocate and optimise the division of functions between the human, machine and organisational elements of IT systems and the functions themselves in terms of ergonomic impact. Systematic and iterative design of the physical and cognitive interfaces to create an effective user experience in a software system, product or service with attention paid to variety of locations and access devices employed by users. Proficient in

Other Skills

Title Details Depth
Organisational Brand and Culture Knowledge and understanding of the brand image and personality of the organisation's products and/or services and the overall culture and personality of the work environment. Familiar with

Training

Title Details
Project Planning and Control Project planning and control methods and techniques including budgeting and financial control.
Mentoring Methods and techniques for providing mentoring support to less experienced individuals.
Security Awareness Tools and techniques to help users and employees understand the role they play in helping to combat information security breaches and for IT and security professionals to prevent and mitigate risk.

Professional Development Activity (PDA)

Title Details PDA Group
Deputising Standing in for supervisor or manager on a temporary basis during periods of absence. Broadening Activities
Job Shadowing and Special Assignments Undertaking temporary periods or secondments in other roles, particularly those that offer a new perspective on own function or exposure to other environments and cultures. Broadening Activities
Research Assignments Exploring a topic which is not part of own normal responsibilities and presenting findings to colleagues and/or management Increasing Knowledge
Gaining Knowledge of Activities of Employing Organisation Developing an understanding of the potentially diverse range of activities (service, governance, administrative, regulatory, commercial, charitable, industrial, etc.) undertaken by the employing organisation. Increasing Knowledge
Gaining Knowledge of IT Concepts and Techniques Undertaking study, learning and, where possible, practice in IT concepts and techniques external to own function. Increasing Knowledge
Participation in Professional Body Affairs Taking an active part in professional body affairs at branch, specialist group, committee or board level. Participation in Professional Activities
Negotiating and Influencing Undertaking learning and practice of negotiating with and influencing others. Developing Professional Skills

Qualification Components

Title Awarding Bodies
FEDIP Senior Practitioner The Federation for Informatics Professionals
CXA - Certified User Experience Analyst Human Factors International

Government Digital and Data Profession Capability Framework Skills

Skill Level

Design Communication

Communication involves conveying information using the most effective medium and language for the audience.

Practitioner Design Communication

You can:

  • clearly explain complex problems and ideas to teams or stakeholders outside of design
  • clearly document and communicate design decisions, related risks and any unresolved issues
  • build consensus around a design approach, for example, by asking difficult questions and challenging assumptions

Designing For Everyone

Practitioner Designing For Everyone

You can:

  • advise teams on how to design inclusive, accessible and environmentally sustainable content or services
  • design and deliver ethical content or services that consider the personal and social context of users
  • ensure a design meets appropriate standards, for example accessibility regulations

Designing Strategically

Strategy involves creating a plan to achieve a team or organisation's objectives.

Practitioner Designing Strategically

You can:

  • help a team understand how user-centred design helps it meet its goals
  • help teams align their work to the goals and vision of their organisation
  • use risks, opportunities and constraints in technology, systems and policy to shape design
  • identify and create new design patterns and components

Designing Together

Practitioner Designing Together

You can:

  • advise others how to effectively plan and run design sessions with a team, users or stakeholders
  • adapt a design session to ensure you achieve a useful outcome
  • effectively involve the right people throughout the design process
  • work across team or profession boundaries, for example with policy teams

Evidence-Based Design

Practitioner Evidence-Based Design

You can:

  • analyse, synthesise and clearly explain complex evidence relevant to users or a service, for example, large data sets
  • help your team use design hypotheses effectively
  • use complex research and data to develop and test design ideas

Iterative Design

Practitioner Iterative Design

You can:

  • help other designers apply iterative design principles and agile methodologies to their work
  • iterate and improve complex designs based on successive rounds of research
  • independently prototype complex ideas at an appropriate fidelity
  • adapt designs quickly to changes in requirements, priorities or user needs

Leading Design

Leadership and guidance involves providing effective leadership and management through team motivation, decision making, risk management, mediation and professional development.

Working Leading Design

You can:

  • lead and coordinate design work in your team, with support
  • communicate the value of user-centred design to your team
  • support other designers
  • work with digital and data leaders in your organisation, when needed

The Professional Body Responsible for this job family is BCS. This job role profile was created in collaboration with BCS, using Role Model Plus.

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