Lead Service Designer

Summary

A lead service designer is an expert practitioner who influences and mentors others. At this role level, you will:

work with service managers and programme directors to develop design concepts

set direction and assure the quality of design delivery across teams

lead multiple or highly complex services

Work Activity Components

Title	Details
Documentation (Level 5)	Ensures all work is documented using the appropriate standards, methods and tools, including prototyping tools where appropriate.
Design, analysis and iterative development (Level 5)	Uses iterative approaches to rapidly incorporate user feedback into designs. Plans and drives user experience design activities providing expert advice and guidance to support adoption of agreed approaches.
Visual design and branding (Level 5)	Integrates required visual design and branding into the user experience design activities.
Cost benefit and risk analysis (Level 5)	Ensures cost benefit and risk analysis is undertaken to provide input to development plans to take account of human factors in design decisions, including failure/degradation and contingency arrangements.

Behavioural Skills

Title	Details
Creativity	Taking innovative approaches to problem solving and/or devising inventive and creative solutions.
Attention to Detail	Applying specific quality standards to all tasks undertaken to ensure that deliverables are accurate and complete.
Organisational Awareness	Understanding the hierarchy and culture of own, customer, supplier and partner organisations and being able to identify the decision makers and influencers.
Interacting with People	Establishing relationships, contributing to an open culture and maintaining contacts with people from a variety of backgrounds and disciplines. Effective, approachable and sensitive communicator in different communities and cultures. Ability to adapt style and approach to meet the needs of different audiences.
Teamwork	Working collaboratively with others to achieve a common goal.

Technical Skills

Title	Details	Depth
Graphical User Interfaces (GUI)	Graphical human/computer interfaces that facilitate effective communication between human operator and computer.	Proficient in
Corporate, Industry and Professional Standards	Applying relevant standards, practices, codes, and assessment and certification programmes to the specific organisation or business domain.	Proficient in
Systems Ergonomics and Iterative Design	Iterative methods and techniques to allocate and optimise the division of functions between the human, machine and organisational elements of IT systems and the functions themselves in terms of ergonomic impact. Systematic and iterative design of the physical and cognitive interfaces to create an effective user experience in a software system, product or service with attention paid to variety of locations and access devices employed by users.	Expert in

Other Skills

Title	Details	Depth
Project Planning and Control Techniques	Methods and techniques associated with planning and monitoring progress of projects.	Familiar with
Organisational Brand and Culture	Knowledge and understanding of the brand image and personality of the organisation's products and/or services and the overall culture and personality of the work environment.	Proficient in

Training

Title	Details
Stakeholder Relationship Management	Negotiation, presentation and engagement skills to adapt and address the needs of different stakeholders to develop and maintain strong stakeholder relationships.
Security Awareness	Tools and techniques to help users and employees understand the role they play in helping to combat information security breaches and for IT and security professionals to prevent and mitigate risk.

Professional Development Activity (PDA)

Title	Details	PDA Group
Deputising	Standing in for supervisor or manager on a temporary basis during periods of absence.	Broadening Activities
Job Shadowing and Special Assignments	Undertaking temporary periods or secondments in other roles, particularly those that offer a new perspective on own function or exposure to other environments and cultures.	Broadening Activities
Mentoring	Acting as a mentor, advising those for whom there is no direct responsibility, on matters to do with their job role, career and professional development.	Broadening Activities
Gaining Knowledge of Broader IT Issues	Increasing and maintaining currency of knowledge of broader IT issues through reading, attending and participating in seminars or conferences, special studies, temporary assignments etc.	Increasing Knowledge
Gaining Strategic Knowledge of Employing Organisation	Developing a comprehensive understanding of the business environment in which the employing organisation operates and its position, policies and direction in relation to health and care, country and global issues.	Increasing Knowledge
Participation in Professional Body Affairs	Taking an active part in professional body affairs at branch, specialist group, committee or board level.	Participation in Professional Activities
Negotiating and Influencing	Undertaking learning and practice of negotiating with and influencing others.	Developing Professional Skills
Team Leadership	Undertaking learning and practice of the skills required to lead teams, including motivation, direction, coaching, delegation, appraisal, counselling and developing others.	Developing Professional Skills

Organisational Skill Name and Description

Framework	Skill	Level
Government Digital and Data Profession Capability Framework	Agile working Agile delivery involves encouraging teams to build incrementally, test and iterate their work based on regular feedback and other useful data.	Expert Agile working You can: coach and lead teams in Agile and Lean practices, determining the right approach for the team to take and evaluating this through the life of a project think of new and innovative ways of working to achieve the right outcomes act as a recognised expert and advocate for the approaches, continuously reflecting and challenging the team
Government Digital and Data Profession Capability Framework	Communicating between the technical and non-technical	Expert Communicating between the technical and non-technical You can: mediate between people and mend relationships, communicating with stakeholders at all levels manage stakeholder expectations and moderate discussions about high risk and complexity, even within constrained timescales speak on behalf of and represent the community to large audiences inside and outside of government
Government Digital and Data Profession Capability Framework	Community collaboration Collaboration in the DDaT Profession typically involves working in a multidisciplinary project team, and contributing to working groups and wider professional communities. It requires a broad understanding of the technologies, principles and perspectives of related professions.	Practitioner Community collaboration You can: work collaboratively in a group, actively networking with others adapt feedback to ensure it’s effective and lasting use your initiative to identify problems or issues in the team dynamic and rectify them identify issues through Agile ‘health checks’ with the team, and help to stimulate the right responses
Government Digital and Data Profession Capability Framework	Digital perspective Process optimisation involves ensuring your processes are accurately defined and capture the most efficient way to complete a task by monitoring modified procedures.	Practitioner Digital perspective You can: apply a digital understanding to your work identify and implement solutions for assisted digital
Government Digital and Data Profession Capability Framework	Evidence- and context-based design	Expert Evidence- and context-based design You can: design systems for use across multiple services and can identify the simplest of a variety of approaches
Government Digital and Data Profession Capability Framework	Leadership and guidance IT infrastructure involves ensuring systems and processes are available, adaptable, reliable and secure.	Expert Leadership and guidance You can: change organisational structures to fixable and sustainable designs lead on the strategy for the whole organisation, marrying business needs with innovative analysis make and justify decisions characterised by high levels of risk, impact and complexity build consensus between organisations (private or public) or highly independent and diverse stakeholders solve and unblock issues between teams or departments at the highest level understand the psychology of a team and have strong mediation skills coach the organisation on team dynamics and conflict resolution
Government Digital and Data Profession Capability Framework	Managing decisions and risks	Expert Managing decisions and risks You can: make and justify decisions characterised by high levels of risk, impact and complexity build consensus between organisations (private or public) or highly independent and diverse stakeholders be trusted by senior risk owners as an expert in security apply risk methodologies at the most complex levels of risk guide others in applying risk methodologies in proportion to the risk
Government Digital and Data Profession Capability Framework	Prototyping Prototyping a service or product involves exploring, testing and sharing different concepts before committing to the final design.	Expert Prototyping You can: use a variety of prototyping methods share best practice and coach others look at strategic service design end to end
Government Digital and Data Profession Capability Framework	Prototyping in code Prototyping a service or product involves exploring, testing and sharing different concepts before committing to the final design.	Working Prototyping in code You can: write HTML and add new tags
Government Digital and Data Profession Capability Framework	Strategic thinking Strategy involves creating a plan to achieve a team or organisation's objectives.	Expert Strategic thinking You can: lead the design and implementation of strategy, directing the evaluation of strategies and policies to ensure business requirements are being met
Government Digital and Data Profession Capability Framework	User focus User focus involves understanding the user needs to develop a detailed understanding of the problems that need to be solved.	Expert User focus You can: give direction on which tools or methods to use demonstrate experience in meeting the needs of users across a variety of channels bring insight and expertise in how user needs have changed over time to ensure they're met by the business apply strategic thinking to provide the best service for the end user
Government Digital and Data Profession Capability Framework	Working within constraints Web performance optimisation involves improving the efficiency and speed with which web pages load in a browser.	Practitioner Working within constraints You can: work with and challenge senior stakeholders prioritise and mitigate constraints, and turn them into an advantage adapt the approach depending on the constraints

Framework

Skill

Level