Content Strategist


A content strategist is an expert practitioner in content strategy and taxonomy design.

At this role level, you will:

develop governance, processes and workflows based on delivering strategy and policy intent

manage relationships and interdependencies with other content roles

shape and structure the architecture of content based on user-centred design principles

work with lead content designers to organise and manage teams to deliver outcomes

Work Activity Components

Title Details
Performance management (Level 7) Maintains awareness of technology, industry and regulatory directions. Produces business cases for recommended new applications of information and insight, identifying the business impact of alternative strategies, the probability of satisfying organisation needs, the anticipated business benefits and the risks and consequences of failure.
Knowledge management strategy (Level 7) Works with senior management within the organisation, directing the creation or review of knowledge management systems strategy to support the strategic requirements and change agenda of the organisation. Defines strategies, specifies requirements, commissions or conducts feasibility studies and produces strategic views of the organisation's information and knowledge needs.
Governance and management (Level 7) Directs the support and governance framework for knowledge management to ensure that it is robust, secure and trusted, that access to information is controlled and that appropriate management metrics and measures are in place for the effective management of the operation.

Behavioural Skills

Title Details
Organisational Awareness Understanding the hierarchy and culture of own, customer, supplier and partner organisations and being able to identify the decision makers and influencers.
Interacting with People Establishing relationships, contributing to an open culture and maintaining contacts with people from a variety of backgrounds and disciplines. Effective, approachable and sensitive communicator in different communities and cultures. Ability to adapt style and approach to meet the needs of different audiences.
Influence, Persuasion and Personal Impact Conveying a level of confidence and professionalism when engaging with stakeholders, influencing positively and persuading others to take a specific course of action when not in a position of authority.
Leadership Clearly articulating goals and objectives, and motivating and leading others towards their achievement.

Technical Skills

Title Details Depth
Database Software Software that enables the user to capture, create, populate and manipulate data structures and where appropriate unstructured data. Familiar with
Information Modelling Tools Using tools (manual or automated) to record the structure, relationships and use of information within an organisation. Familiar with
Information Retrieval Tools The application of automated (software) tools that enable selective access to information, or extraction of patterns and knowledge from large amount of data, typically held within some form of database or data warehouse. Also referred to as Data Mining. Familiar with
Big Data The discipline associated with data sets so large and/or complex that traditional data processing applications are inadequate. The data files may include structured, unstructured and/or semi-structured data, such as unstructured text, audio, video, etc. Challenges include analysis, capture, curation, search, sharing, storage, transfer, manipulation, analysis, visualization and information privacy. Proficient in
Information and Data Visualisation/Presentation The ability to visualise and present information and data in an appropriate format that helps stakeholders understand the significance of the information and data. Familiar with

Other Skills

Title Details Depth
Document Management Techniques Methods and techniques for the organisation, storage and version control of information in both paper and electronic formats. Expert in
Coaching Techniques Methods and techniques for coaching individuals or groups by a balanced combination of support and direction, including use of virtual learning environments plus add-ons to augment feedback specific to work items, workflow or career plans. Familiar with


Title Details
Coaching Concepts, methods and techniques for providing coaching in subject specialisms to individuals or groups (e.g. GROW model).
Latest Cyber Security Threats for Senior Execs Short, high-level, up-to-date and to-the-point briefing on the latest threats and vulnerabilities in cyber security.

Professional Development Activity (PDA)

Title Details PDA Group
Mentoring Acting as a mentor, advising those for whom there is no direct responsibility, on matters to do with their job role, career and professional development. Broadening Activities
Gaining Knowledge of Broader IT Issues Increasing and maintaining currency of knowledge of broader IT issues through reading, attending and participating in seminars or conferences, special studies, temporary assignments etc. Increasing Knowledge
Gaining Strategic Knowledge of Employing Organisation Developing a comprehensive understanding of the business environment in which the employing organisation operates and its position, policies and direction in relation to industry, country and global issues. Increasing Knowledge
Gaining Knowledge of Standards and Legislation Gaining and maintaining knowledge of relevant national and international standards and legislation. Increasing Knowledge
Participation in Professional Body Affairs Taking an active part in professional body affairs at branch, specialist group, committee or board level. Participation in Professional Activities
Management Development Undertaking learning and best practice of the skills appropriate to managing all or part of an organisation, including business and financial management, benefits management, people management, management of change and strategic planning. This will require both on and off the job learning and may include participation in an appropriate development programme such as MBA or DMS (Diploma in Management Studies). Developing Professional Skills

Organisational Skill Name and Description

Framework Skill Level
Government Digital and Data Profession Capability Framework

Agile working

Agile delivery involves encouraging teams to build incrementally, test and iterate their work based on regular feedback and other useful data.

Practitioner Agile working

You can: identify and compare the best processes or delivery methods to use, including measuring and evaluating outcomes help the team to decide the best approach help teams to manage and visualise outcomes, prioritise work and adhere to agreed minimum viable product (MVP), priorities and scope

Government Digital and Data Profession Capability Framework


Project management involves understanding the life cycle of a project to achieve its objectives within the agreed parameters.

Working Prototyping

You can: understand when to use a specific prototyping technique or method show the value of prototyping to your team

Government Digital and Data Profession Capability Framework

Stakeholder relationship management

Stakeholder relationship management involves managing stakeholder requirements and communications throughout a project, while remaining focused on the user needs.

Expert Stakeholder relationship management

You can: direct the strategy towards stakeholder relationships set stakeholder objectives and recommend that they’re met influence important senior stakeholders and provide mediation

Government Digital and Data Profession Capability Framework

Strategic thinking

Strategy involves creating a plan to achieve a team or organisation's objectives.

Expert Strategic thinking

You can: lead the design and implementation of strategy, directing the evaluation of strategies and policies to ensure business requirements are being met

Government Digital and Data Profession Capability Framework

User focus

User focus involves understanding the user needs to develop a detailed understanding of the problems that need to be solved.

Expert User focus

You can: give direction on which tools or methods to use demonstrate experience in meeting the needs of users across a variety of channels bring insight and expertise in how user needs have changed over time to ensure they're met by the business apply strategic thinking to provide the best service for the end user

Government Digital and Data Profession Capability Framework

User-centred content design

Practitioner User-centred content design

You can: show a deep understanding of end-to-end journeys and how content is affected within these journeys identify where journey fixes or content improvements need to be made take responsibility for assuring the quality of content from more junior colleagues, and coaching and guiding them to improve ensure that content is regularly reviewed and evaluated, contributing to continuous improvements and iteration encourage a continuous improvement mindset in teams and more junior content colleagues deliver through others, and direct and critique their work

Qualification Components

Title Awarding Bodies
FEDIP Advanced Practitioner FEDIP - The Federation for Informatics Professionals

The Professional Body Responsible for this job family is BCS. This job role profile was created in collaboration with BCS, using Role Model Plus.

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