SFIA Skills: User research (URCH)

Moderates either one-to-one sessions or focus groups, guides discussions and builds rapport. Captures research data throughout sessions to ensure the recorded outcome is an accurate reflection of the session’s content to support user-centred design decision making.

Determines the approaches to be used for encouraging user engagement in generative research in order to find opportunities for innovation in, and enhancement of, systems, products and services.

Conducts user journey mapping exercises and use them as a tool to support user-centred design decision making.

Ensures that performance analysis data is combined with user research insights to better support design decision making.

Specifies measurable criteria for the required usability and accessibility of complex systems, products and services. Assists clients/users in defining user experience acceptance tests for complex automated systems, against the measurable criteria.

Collaborates with internal and external partners to facilitate effective user research.

Champions user-centred design and secures organisational commitment to the significant involvement of users in research to achieve a deep understanding of their current and future needs.

Provides evidence drawn from data and research analysis to represent the user in product and design discussions.

Works closely with analytics and other insight colleagues to integrate customer data and research findings.

Provides evidence drawn from data and research analysis to represent the user in product and design discussions.

Documents and shares the outcomes of user research.

Supports synthesis of findings and the creation of insights, reports and presentations to inform decision making and drive actions.

Assists colleagues and clients/users in defining acceptance tests for automated systems, focusing on testing usability and accessibility aspects of the system.