Champions high standards in all aspects of the interaction between users and the organisation’s systems, products and services including involvement of users in evaluation activities.
SFIA Skills: User experience
User-centred design (Level 5)
Moderates either one-to-one sessions or focus groups, guides discussions and builds rapport. Captures research data throughout sessions to ensure the recorded outcome is an accurate reflection of the session’s content to support user-centred design decision making.
Generative research (Level 5)
Determines the approaches to be used for encouraging user engagement in generative research in order to find opportunities for innovation in, and enhancement of, systems, products and services.
Test plans and evaluation of options (HCEV)(Level 3)
Constructs, interprets and executes test plans to verify accessibility and usability of completed systems.
User-centred design (URCH)(Level 3)
Conducts user journey mapping exercises and use them as a tool to support user-centred design decision making.
User-centred design (Level 6)
Ensures that performance analysis data is combined with user research insights to better support design decision making.
Change management (USEV)(Level 3) Copy
Analyses change data and identifies issues to be addressed. Defines new user stories or requirements.
User evaluation (USEV)(Level 3)
Administers a range of evaluations, recording data and feedback. Evaluates design options and prototypes to obtain user feedback on requirements of developing systems, products or services.
Standards (USEV)(Level 3)
Checks devices, systems, products or services for adherence to the user stories or requirements, the applicable standards, guidelines, style guides and legislation.
Acceptance tests (Level 4) UNAN-F
Specifies measurable criteria for the required usability and accessibility of complex systems, products and services. Assists clients/users in defining user experience acceptance tests for complex automated systems, against the measurable criteria.
Acceptance tests (Level 4) UNAN
Specifies measurable criteria for the required usability and accessibility of the system, products and services. Assists clients/users in defining user experience acceptance tests for automated systems, against the measurable criteria.
Collaboration (Level 6) User research
Collaborates with internal and external partners to facilitate effective user research.
Generative research (Level 6)
Champions user-centred design and secures organisational commitment to the significant involvement of users in research to achieve a deep understanding of their current and future needs.
Involve, synthesise and inform (Level 3) User research
Provides evidence drawn from data and research analysis to represent the user in product and design discussions.
Collaboration (Level 3) User research
Works closely with analytics and other insight colleagues to integrate customer data and research findings.
Involve, synthesise and inform (Level 3) User research
Provides evidence drawn from data and research analysis to represent the user in product and design discussions.
Collect, analyse and share (Level 3) User research
Documents and shares the outcomes of user research.
Design, analysis and iterative development (Level 5)
Uses iterative approaches to rapidly incorporate user feedback into designs. Plans and drives user experience design activities providing expert advice and guidance to support adoption of agreed approaches.
Documentation (Level 5)
Ensures all work is documented using the appropriate standards, methods and tools, including prototyping tools where appropriate.
Documentation (Level 4)
Documents all work using required standards, methods and tools, including prototyping tools where appropriate.
Documentation (Level 3)
Documents all work using required standards, methods and tools, including prototyping tools where appropriate.
Design, analysis and iterative development (Level 6)
Plans and leads user experience design activities for strategic, large and complex programmes.
Design, analysis and iterative development (Level 4)
Designs and develop users’ digital and off-line tasks, interaction and interfaces to meet agreed usability and accessibility requirements. Translates concepts into outputs and prototypes and captures user feedback to improve designs.
Design, analysis and iterative development (Level 3)
Assists, as part of a team, in overall user experience design including for example: user interface (including colour, language, presentation, input methods, error handling and responses); user documentation; program specifications; and backup, recovery and restart procedures. Assists in the evaluation of design options and trade-offs.
Commitment and maturity (Level 6)
Obtains organisational commitment to policies, standards and strategies to deliver required usability, accessibility and security. Undertakes or initiates assessment of organisation’s maturity in usability and accessibility, and takes appropriate follow-up action.
Cost benefit and risk analysis (Level 5)
Ensures cost benefit and risk analysis is undertaken to provide input to development plans to take account of human factors in design decisions, including failure/degradation and contingency arrangements.
Visual design and branding (Level 5)
Integrates required visual design and branding into the user experience design activities.
Cost benefit and risk analysis (Level 4)
Provides input to cost benefit analyses, risk analyses and development plans to take account of human factors in design decisions, including failure/degradation and contingency arrangements.
Visual design and branding (Level 4)
Interprets and follows visual design and branding guidelines to create consistent and impactful user experience.
Visual design and branding (Level 3)
Consistently applies visual design and branding guidelines
Methods, standards and policies (Level 6)
Develops organisational policies, standards, and guidelines to ensure research continually informs the development of systems, interactions, products and services to optimise utility and usability for users and enable them to achieve their required outcomes.
Involve, synthesise and inform (Level 5)
Synthesises findings, develops insights and presents findings to inform decision making and drive actions.
Involve, synthesise and inform (Level 4) (User Research)
Supports synthesis of findings and the creation of insights, reports and presentations to inform decision making and drive actions.
Acceptance tests (Level 4)
Assists colleagues and clients/users in defining acceptance tests for automated systems, focusing on testing usability and accessibility aspects of the system.