SFIA Skills: Content authoring (INCA)

Implements risk management guidelines for content designers and creators to ensure that the implications of content publishing are taken into account and appropriate action undertaken to mitigate against any risks to the organisation.

Develops and maintains content plans showing how the identified audience needs will be met.

Provides overall editorial control across the team or teams of content designers and authors, to ensure appropriate content, tone, brevity, consistency and re-use. Manages the overall editorial process adhering to deadlines and quotas laid out in the editorial calendar.

Ensures the implications of publishing content are understood by content creators and designers. Ensures potential risks are identified and mitigated.

Designs the content and appearance of complex information deliverables (for example, collections of artefacts, which maybe spread across multiple mediums) in collaboration with clients and/or representatives of the intended audience(s).

Creates and evaluates complex, well-engineered deliverables, ensuring alignment with the agreed requirements, making optimal use of the chosen medium(s). Reviews work of other content designers and authors for consistency and accuracy, and takes responsibility for ensuring appropriate publication according to deadlines.

Understands the implications of publishing content and manages the associated risks.

Champions the use of clear language and sets the quality standards for drafting and final copy.

Advises on appropriate content formats and mediums, and oversees the review and approval of materials to enable requirements to be satisfied.

Moderates content (in both draft and published forms) and ensures content can be re-purposed appropriately.

Applies moderation and editing processes to content supplied by others.

Applies guidelines and standards to moderate content from others, escalating where appropriate.

Executes pre-planned testing activities under supervision, recording findings.