You can:
collaborate with user researchers and performance analysts to advocate effectively for users understand the different types of user research, evidence and data and how they’re used at different stages of product development (alpha, beta, live) formulate hypotheses, gain insights from research and make decisions based on findings, clearly explaining how decisions have been made evaluate quantitative and qualitative data and can prioritise and define approaches to best understand users champion user research to focus on all users put accessibility requirements at the heart of approaches to designing content, and encourage others to do the same guide others and make recommendations on the best tools and methods to use